Spread the Word!

To address these challenges, we provided a comprehensive UI/UX solution, including: Four New Homepage Designs. We created multiple homepage variations to test and identify the most effective layout for user engagement and trust-building. The Strategic Engagement Plan was to developed a new approach to drive traffic, increase time on site, and boost booking clicks. We increased trust-centric UI elements – Integrated verified customer reviews prominently on the homepage to build credibility and encourage conversions. ADA-Compliant Design – Ensured all user interface elements followed accessibility best practices, making the website inclusive and user-friendly.

The new homepage designs successfully highlighted real guest experiences, leading to greater confidence in bookings. Higher Booking Clicks. The revised UI structure improved user flow, driving more engagement and reservations. Enhanced Accessibility. The ADA-compliant design provided a seamless experience for all users, improving usability and brand reputation. By implementing a data-driven approach to UI/UX design, Holiday Inn Vacation Club achieved a more engaging and trustworthy homepage. The redesign not only enhanced customer confidence but also contributed to increased booking conversions, reinforcing the importance of user-centered design in the hospitality industry.